With 265 stalls over an expansive venue of around 75,000 sq. ft, KTM 2016 showcased a wide array of products and services like tour operators, travel agents, hoteliers, resorts, houseboats, home-stays, ayurveda centres and many others. A couple of neighboring states also participated in the event.
KTM 2016 had as its core themes, ‘Responsible Tourism’ and ‘Muziris and Spice Route’.
With an aim to promote eco-friendly and responsible tourism and empowering the local community, KTM has adopted the CSR nine point charter termed as ‘Agenda 9’ . This charter calls for measures to tackle waste management, promote organic farming, efficient use of energy and extensive use of local produce and products. Other key areas are rainwater harvesting, reducing the use of plastics, and improving greenery.
There were post-Mart FAM tours for the Buyers to selected popular destinations within the state to give them a feel of Kerala by way of its heritage, art, culture and cuisine.